the contex of globalization Communication and culture in international business – Moving the field forward

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the contex of globalization Communication and culture in international business - Moving the field forward

6. Loss of cultural diversity: Globalization can lead to the homogenization of cultures, as certain dominant cultures and practices become more prevalent. This can result in the loss of unique cultural traditions and identities, which can be detrimental for cultural heritage and diversity.

trends

different trends to achieve the goal:

Importance of key concepts

Cultural meaning creation process

Fluency of intercultural communication styles

Virtual teamwork and process perspective

Focus on communication processes

Various methodologies

The authors identify eight dominant research trends and recommend changes to:

improve theory construction and advance the field From intercultural perspective to interculture

provide a more complete understanding in the IB

address the gaps

kamila andrea mosquera rodriguez

changes

encourage IB scholars to further explore the intersection of culture and changing communication of global business interactions

The general objective of the article is to promote the understanding and theorization of communication research in BI.

predominant focus on intercultural communication patterns

based on cross-country survey data

what´s it about?

emphasize the fundamental role of communication in international business operations

importance

should be effective with different settings:

the performance of international joint ventures

knowledge flows of multinationals

Entry mode decisions

the results of multicultural teams and company-level activities

multicultural creativity

the effectiveness of global leadership

expatriates

have successful communication that is recognized at various levels:

organizational

group

interpersonal

goals

enhance existing research in communication in International Business (IB)

by reflecting on the current state of the field

Identify gaps and research approaches

measure the influence of culture on communications between nations

examine the process of communication between people of different cultures