Kategorier: Alle - marketing - price - packaging - strategy

af Maria bascar 4 år siden

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THE MARKETING MIX

The concept of the marketing mix is a fundamental framework in the field of marketing that helps businesses strategize and implement effective marketing plans. Traditionally, this mix is composed of four key elements:

THE MARKETING MIX

THE MARKETING MIX

Traditional 4 PS

PROMOTION
PLACE
PRICE
PRODUCT
Star
Problem child
Dog
Cash cow

Modern time 3 PS

PHASING
PACKAGING
PEOPLE