Kategorier: Alle - revenue - segmentation - competition - sales

af Darya Gorbashova 6 år siden

274

topic

The text delves into various aspects of revenue generation and analysis in the hospitality industry. It highlights the importance of different online sales channels, such as metasearch engines and online travel agencies (

topic

room revenue

type of rates

weelday/weekend rate
different price for the days(seasonality)
offered to online travel agencies
frequent traveller
rate offered to loyal guests
wholesaler rate
offered for tour operators or wholesalers providing volume sales
corporate rate
offered to companies that provide frequent business for the hotel
plans
package plan - rate offered as part of an event
day rate
rate offered for less than an overnight stay or out by 5 pm
family rate
rate offered to parents staying in the same room with children
group rate
offered to the members of a group, meetings, convention
commercial rate
reduced rates offered to frequent guests
rack rate
full price room rate, bar, FIT rate

online sales channels

gds
abacus
galileo
travelport
sabre
worldspan
amadeus
metasearch
direct rooms
tripconnect
google hotel finder
tripadviser
kayak
trivago
wholesaler
miki
sunhotels
tourplan
tranchotel
tourice
gta
neckerman
ota
szallas.hu
orbitz.com
hrs.com
agota.com
expedia.com
booking.com

revenue R*Q

differentation(type of rates)

public confidential OTA, GDS wholesaler corporate
individual, FIT
seasonalities,low,shoulder, high, peak, weekly
room size, view, type, equipments

traditional pricing

BAR - best available rate
BAR*room types modfiers

room revenue analysis/kpi

revpor
room rev/rppms sold
revpar
room revenue/av room(occ%)*adr
average length of stay
guestnight/#of guests
guest fi
guestnights/sold rooms
guests
guest*alos
room sales
net-gross sold room*adr
average
room revenue/sold rooms
occupancy%
sold room*avail*100
sold room
avail room*occ%
available room
built room*operating days

pricing methods

investment
bottom up
pro mile investment cost per room/1000
investors point of view
yield
profit maximization in case of perishable product
price difference
competition
position
competitor analesys
demand
segmentation, target groups
expected size of demand
costs
breakeven - minimum
high proportion of fixed costs

influencing factors

guest satisfaction, comments, rankings, awards
market position, market share, marketing goals
concept, quality, services, phisical conditions, topic
competition, competitors’ rates
location (country, region, city), visibility, view, attraction

theoretical background

role of price
cover costs, gain profit, ROI, refer market position
price politics
tools of differentiation, types
price system
policies, regulations, VAT