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Products
Mind Mapping Software
Outlining Software
甘特图软件
Uses
Mind Maps for Education
企业思维导图
用于个人发展的思维导图
思维导图的好处
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甚麼是思維導圖?
在线创建思维导图
概念图制作者
文章
Top 29 Mind Map Examples
Gantt Chart Software
Concept Map Template
Free mind map software
What is a concept map?
Gantt Chart Maker
Mind Map App
Concept Map Maker
Mind map template
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个人和工作
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revenue
-
segmentation
-
competition
-
sales
作者:
Darya Gorbashova
6 年以前
274
topic
The text delves into various aspects of revenue generation and analysis in the hospitality industry. It highlights the importance of different online sales channels, such as metasearch engines and online travel agencies (
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room revenue
type of rates
weelday/weekend rate
different price for the days(seasonality)
offered to online travel agencies
frequent traveller
rate offered to loyal guests
wholesaler rate
offered for tour operators or wholesalers providing volume sales
corporate rate
offered to companies that provide frequent business for the hotel
plans
package plan - rate offered as part of an event
day rate
rate offered for less than an overnight stay or out by 5 pm
family rate
rate offered to parents staying in the same room with children
group rate
offered to the members of a group, meetings, convention
commercial rate
reduced rates offered to frequent guests
rack rate
full price room rate, bar, FIT rate
online sales channels
gds
abacus
galileo
travelport
sabre
worldspan
amadeus
metasearch
direct rooms
tripconnect
google hotel finder
tripadviser
kayak
trivago
wholesaler
miki
sunhotels
tourplan
tranchotel
tourice
gta
neckerman
ota
szallas.hu
orbitz.com
hrs.com
agota.com
expedia.com
booking.com
revenue R*Q
differentation(type of rates)
public confidential OTA, GDS wholesaler corporate
individual, FIT
seasonalities,low,shoulder, high, peak, weekly
room size, view, type, equipments
traditional pricing
BAR - best available rate
BAR*room types modfiers
room revenue analysis/kpi
revpor
room rev/rppms sold
revpar
room revenue/av room(occ%)*adr
average length of stay
guestnight/#of guests
guest fi
guestnights/sold rooms
guests
guest*alos
room sales
net-gross sold room*adr
average
room revenue/sold rooms
occupancy%
sold room*avail*100
sold room
avail room*occ%
available room
built room*operating days
pricing methods
investment
bottom up
pro mile investment cost per room/1000
investors point of view
yield
profit maximization in case of perishable product
price difference
competition
position
competitor analesys
demand
segmentation, target groups
expected size of demand
costs
breakeven - minimum
high proportion of fixed costs
influencing factors
guest satisfaction, comments, rankings, awards
market position, market share, marketing goals
concept, quality, services, phisical conditions, topic
competition, competitors’ rates
location (country, region, city), visibility, view, attraction
theoretical background
role of price
cover costs, gain profit, ROI, refer market position
price politics
tools of differentiation, types
price system
policies, regulations, VAT