what is merchandising

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what is merchandising

Ensuing retailer compliace: with so many different populating store shelves, sometimes retainlers are undertandably lees concermed with perfect product presentation tham they are with sales and profit

Staying on top of orders : out-of stock in a direct loss of brand loyalty and equity, and eucorage shoppers to reach for competitor products, proters and gamble found

Propely merchandising sheves a clean, well -stocked shelf will look more appealing to customer tham unkempt nearly empty shelf

Merchandising best practices

Almost any brand whith a plhysical uses merchandising tactis from grocery merchandiding to cosmetics merchandising to beer merchandising, catching the eye of the shopper is integral to increasing sales

WHO DOES MERCHANDISING?

Merchandising takes into account how your products come to consumers as they interact with them in a retail setting, and apies certain tecniques to make those interactions as impacful as posible

Visual merchandising: Cathing consumers eyes. Visual merchandising is a merchandising tactic that fowses on visually appealing to the consumers.

Merchandising audits: One core method of tracking merchandising data is through merchandising audits.Merchandising audits are esentially an official report on retailer compliace and rep efficiency

Collecting adanalizing merchandising data: Brands should always emplhasize the importance of the three types of retails executondata: activity data, sales data, and odservational data

Types of merchandiser

Merchandisers are responsible for everithing that happes to a product from the moment it is deliverend to the store to the moment a shopper pinck it up of the shelf.They monitor product apperance and sumply in various store throughoots their designated geogrhaphic area

MERCHANDISER JOB DESCRIPTION