Kategorien: Alle - income - elasticity - prices - demand

von Aleskei Pushchenko vor 6 Tagen

13

Consumer's behavior

The behavior of consumers in the market is influenced by various factors including price changes and income levels. Market demand represents the collective demand from all consumers, while individual demand focuses on the purchasing intent of a single consumer at a specific price.

Consumer's behavior

Consumer's behavior

Behavioral economics

Main violations of tradicional choice theory:
Social preferences
Time incosistency
Anchoring
Framing effects
Loss aversion
Heuristics
Bounded rationality
Behavioral economics focuses on how people actually behave

Demand

Types of demand elasticities
XED

Cross-price elasticity of demand

YED
PED

Price elasticity of demand

Individual and market demand
Market demand - the total demand from all the consumers in the market
Individual - how much a single consumer wants to buy at a specific price
Income elasticity of demand
EI formula: % change in quantity demanded/% change in income

EI interpretation

EI = 0

Good is income independent

0

Good is income inelastic

EI > 1

Good is income elastic

It measures how much the quantity demanded of a good changes when there's a change in income

Budget

Price changes
Income effect

If a good becomes cheaper, you fell like you have more free money to spend, so you might buy more of that good or spend money on something else

Inferior goods: Price goes down, you buy more

Goods

Inferior

EI < 0

We buy less when income increases

Normal

EI > 0

We buy more when income increases

Substitution effect

If a good becomes cheeper, you'll tend to buy more of that good and less of other goods that are now relatively more expensive. So, substitution effect is more about relative prices

Inferior goods: Price goes down, you buy less

Normal goods: Price goes down, you buy ,more

Budget types
Non-competitive budget: Some might get special offers or advantages
Competitive budget: Prices are set by the market
Budget line
Change in income or prices

Change in prices

If Py decreases, the line rotates outward

If Px increases, the line rotates inward

Change in income

Less income - Line shifts inward

More income - Line shifts outward

Slope: -Px/Py

Slope is equal to MRT

MRT

MRT formula: -Px/Py

Definition: how much of one good you have to give up to get more of the other

Formula: Px*x+Py*y=I
Definition - Budget line is a line which shows combos of goods where you spend all your money
Formula - Px*x + Py*y <= I
I = income
x,y = quantities of the goods
Py = price of good y
Px = price of good x
Definition - The budget constraint shows all the combinations of goods that person can afford with their income and the prices of those goods.

Uncertainty and risk

Ways of reducing risk
Hedging
Insurance

Fairness

Unfair insurace

The premium that you pay is higher than the expected cost of the risk

Fair insurance

The premium that you pay is equal to the expected cost of the risk

Only this one is directly related to the topic

Diversification
Risk - quantifiable part of uncertainty
Arrow-Pratt coefficient

This is the way to measure the risk aversion via math. This coefficient tells us how risk averse someone is by looking at the curvature of the utility function. The higher it is, the less risky they are.

Risk premium

Risk premium is calculated as a difference between the expected value of the risky option and the amount that someone is willing to accept for certainty

Risk premium - the amount of money that one will pay in order to avoid taking risks.

Attitudes towards risk

Risk neutral - those, who rely only on expected value while making decisions

Risk loving - people who enjoy taking risks

Risk averse - people who prefer certainty

Assessing risk - expected utility

Expected utility = p1 * U(x1) + p2 * U(x2) + ...+ pn * U(xn)

Expected utility - weighting each possible outcome by its probability

Uncertainty - When person is not sure what is going to happen.

Making decisions

Axioms of preferences
Non-satiation

More is better

Transitivity

if option 1 is preffered to option 2 and option 2 is preffered to option 3, then option 1 is preffered to option 3

Completeness

Any 2 things can be compated

Utility

Indirect utility function
V(Px,Py,I)
Definition - how much utility you get from spending your budget, given certain prices and income
Utility maximization
Solutions

Interior solution

Corner solution

Lagrange method

Dual problem of consumer choice

You can not only try to maximize utility, but also to minimize expenditure, while keeping the utility at the same level.

Expenditure function - E(U,Px,Py)

Px, Py = the prices of the goods

U = The target utility level

E = total expenditure

At this moment indifference curve must touch the budget line

MRS = MRT

MUx/MUy=Px/Py

Goal - Find the perfect mix of goods that maximizes utility while staying in the budget

Maximize U(x,y) subject to Px*x+Py*y=I

Indifference curves
Different types of preferences

Cobb-Douglas preferences

Indifference curve: Smooth, convex curves. They show diminishing MRS - you're willing to trade less of one good for the other as you get more

Utility function: U(x,y) = x^a+y^b

Perfect complements

Indifference curves: L-shaped as happiness is only increased if person gets more of both goods

Utility function: U(x,y) = min(ax,by)

Perfect substitutes

Indifference curves: straight line as person is ready to trade one good for another at a constant rate

Utility function: U(x,y) = ax+by

Indifference curves - are just a graph of all combos of x and y that give the same utility

Key aspects

Higher curves - higher level of Utility

Definition - A curve showing all the combinations of two goods that give you the same level of Utility

Shape - Indifference curves usually slope downward

Key rule - Indifference curves never cross, because that would brake the logic of transitivity

MRS - Marginal rate of substitution

MRS represents how much of one good you are willing to trade for another while keeping utility constant

MRS formula: MU1/MU2

Marginal Utility(MU)

MU - The extra utility from one more unit of something

Calculation of MU - To calculate MU you need to take a derivative of U(x,y) with respect to each variable

Peculiarities of MRS

Diminishing MRS - the more of a good 1 you have, the less good 2 you are willing to give up for an extra good 1

Convexity - Person prefers balanced bundles

Utility = U(x,y)
Utility measures how much satisfaction or happiness you get from consuming something.