Customer journey Map

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Organizational Structure

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Feelings ("Inside Out" example)

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A Time When I Felt Betrayed

von Heon Mak

Referring others to the app

Advocating for the app in ADHD communities

Loyalty rewards and incentives

Referral programs for friends and family

Experiencing user friendly features

Initial learning curve challenges

Excitement about new tools

Integrating the app into daily routines

Exploring features for time management and organization

Setting up personal profiles and preferences

Accessing support forums and helplines

In-app notifications and prompts

Reading success stories from other ADHD users

Accessing customer support for additional information

Add information which is needed

Finalize decision to sign up

Emotions

Seeking validation from peers

Evaluation of app effectiveness

Eagerness to find practical solutions

Compare with other ADHD apps

Signing up for a trial

Assessing how app works

Touchpoint

Participating in online ADHD communities

Seeking advice from healthcare professionals

Exploring the web application's features in-depth

Touchpoints

Social Media discussions on ADHD challenges

Referral from healthcare professionals

Search ADHD symptons

Customer Actions

Exploring features

Reading testimonials and reviews

Browsing ADHD websites

ADVOCACY

ONBOARDING

DECISION

CONSIDERATION

AWARENESS

Customer journey Map