FSM Company Map v08.10.2012

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FSM Company Map v08.10.2012

Notes

Comments

Dreamweaver Tutorial

Questions

Task Breakdown

Circulars ePublication and Website Posting

Next Training Tasks

Post To Distribution Site

Footstepsblog Training Folder

Edit Embedd Code

Generate Embedd Code

Publish and review in issuu

Convert and learn naming of .pdf

Get sample raw .pdf and convert per client instructins : Time to Stock Up

Orientation to box.net

Any of the team available for questions

Get understanding of file structure, file locations

Decision to operate in Cloud/Desktop

Check individual website for accuracy

Manage Store Website Block (if necessary)

Upload to Distribution Website

See Execptions per client

Front Page Picture pdf

Issue Embed Code

FTP

Filezilla

Create .html file for upload

Extract and improve Embed Code

Upload to Issuu

Open Issuu.com (using correct credentials)

Click UPLOAD > Browse > Find File > Open

Title: Customer Name (or Group) & Circular Name (ex. Nybergs Ace Fall into Savings) (see IssuuScreenshot.png)

Description: same as above

Web name: same / see example (ex. nybergs_fallintosavings)

Keywords: same / see example (ex. nybergs, ace fall into savings)

Info Link: blank

Type: Other

Child-safe: Yes

Publish date: Year-Month-Day (ex. 2012-10-02)

Category: Other

Language: English

Target area: North America

Upload file (button) > Upload to Library

Open

Click Embed Code ><

Click Old Embed Code (see Issuu Embed Guide doc)

Customize: Always show flip buttons

Size: Custom 1200px X 750px

Add ACE logo (size 5 x 5)

Click on logo link in guide > Copy code (at top) to Logo Graphics field

For Ace circulars, use: http://www.footstepsblog.com/files/u1/issuu_logo.png

For McLendon Hardware, use: http://www.mclendons.com/files/u1/issuu_logo.png

Preview Publication in Issuu

Prepares the digital publication

Prepare and Perfect Oringal Document

Check specific groups or stores for personalization

Scale Flatten Reduce Size

Open > Acrobat or Photoshop

Scale, flatten & reduce size of circular for website upload

PC Acrobat: Print to PDF > Check AutoRotate > Choose PDF size > Check custom when needed.

Mac Acrobat: View Pages > Page Tools > Select Crop Pages > type in number of pages (will crop each page to exact size). Flatten: Advanced > Print Production > Flatten Preview (set to # of pgs). Reduce File Size: Document > Reduce File Size. * This may make the file too small & too grainy for upload).

Mac PS: Size all Pages > Save As > Uncheck Layers > PDF > Optimize for Fast Web Preview.

Save As > name based on Store Name/ Sale/ Circular Name (flattened version).

Reqiuired Tools

Website CMS

Adobe BC

WP

Filevilla

File Editor

Text Editor

Dreamwearver

Photshop/Acrobat

Box.net

Tools

External

Google Analytics

ACENet

FSM is a representative of the store;

Ace Corporate Intranet Site: Ace Brand Place: Email Marketing for the dealers; help send an ABP email on the stores behalf; FSM can then capture the email subscriber list, download in spreadsheet and then help get it uploaded into our system, MyEmma;

FSM accesses AceNet to check on circurlars, etc.

http://ww1.acehardware-acenet.com/Default1.asp

Internal

Adobe Acrobat

Issuu

Photoshop

MyEmma

HTML (Dreamweaver)

Dreamweaver

Content Management Systems

Adobe Business Catalyst (BC)

WordPress (WP)

WordPress is also a world known open source CMS; built originally as a blog; has grown to be a web platform; not so easy to built a commercial website; but really easy to add content once it is built (we have two sites built on WP: thehelpfulhub and the retailler login for RMAS.

Buzzr Drupal

Buzzr Drupal was supposed to be an easy to develop, easy to manage user interface built on top of Drupal;

BTM Drupal

Drupal is an open-source CMS, free download to the world; largest open source CMS in the world; very sophisticaled, complex, difficult user level admin

Results

Customers

Website Themes/Prototypes

Custom

Contemporary

Conservative

Community

MS Service Levels

GB

GB - Group Basic no hourly services, $95/month

$95 No Services

MS 3

Pro Plus

$500+ 4 - 7 Hours

MS 2

Pro

$345 - $445 2.5 Hours

MS 1

Standard

$195/$225, 1 Hour

Market

Other

Non-retail clients

FSM Local

Typically non-retails customers in Roaring Fork Valley

Retailers

Industry Segment

Sprorting Goods/General Stores

Housewares

HTI Customers

Hardware Co-op

DoItBest Hardware

True Value Hardware

ACE Hardware

Dealer, Retailer Coop, stores individually owned and operated buy share in Ace Corporate profits;

Ace Region

TR - Tropical

DS - Deep South

CA - California

SO - South

NR - North

Advertising Group

Central Washington (CWART)

NW - Northwest

Detroit Ace Retail Team (DART)

Detroit Website: http://www.acehardwaremi.com/

Houston Group (CHARG)

Houston Group Site: http://www.acehardwaretexas.com/

Rocky Mountain Ace (RMAS)

RMAS Group Website

http://www.myhelpfulace.com/

Represent over 100 retailers in Co, Wy, UT, NM. Majority are located in Denver metro area, Front Range;

Retailer contribute on a monthly basis, RMAS aggregates funds and produces regional ad campaigns.

Some of the FSM customers opt out of the RMAS Dream and Send (Ace Brand Place, AceNet) and use the FSM hosted listed for a store specific email campaign.

Cherry Hills Ace

Green Mountain Ace

Aspen Ace

Industry Affiliations

National Retail Hardware Association

Buying Group

HTI Buying Group

Worldwide Distributors