Kategorien: Alle - development - markets - strategies - growth

von Alexandre Isobe Vor 10 Jahren

306

Nim Nim - Ansoff's Matrix

In business strategy, various approaches can drive growth depending on the market and product dynamics. Market development focuses on expanding existing products into new markets, aiming to capture new customer bases.

Nim Nim - Ansoff's Matrix

Welcome!

Welcome, Guest


Ansoff's matrix is an established tool for identifying and selecting growth strategies. You can use this tool to screen growth options and issues highlighted in a SWOT analysis. Using it to review the reasons for selecting a growth strategy can also highlight other opportunities to indirectly improve your strategic options.
This Mindomo Smart Map sets out Ansoff's Matrix as a simple mind map, which has the advantage of being easy to expand and rearrange, and can be used collaboratively.

Where next?

Where next?


Using Ansoff's Matrix to clarify and prioritise your growth strategies puts you in a better position to choose what actions to take. You can use this map to communicate the thinking behind your strategy, and to help plan out your course of action.

Once you are finished with the Smart Map wizard, you can save this map as a normal Mindomo map.

NimNim - Ansoff's Matrix

Enter your organisation name


Begin by typing in your organisation name, and pressing Enter.

Market development

Market development strategies aim for growth with existing products in new markets.

Ideas for action


What can you do to pursue a Market development strategy?

Add an action


Add an action that you can take towards a Market development strategy. Think about:

Contra-indicators


What are the signs that a Market development strategy may not be best for your organisation or market position?

Add a negative indicator


Add an indication that a Market development strategy may not be appropriate. Typical negative indicators can include:

Indicators for


What are the signs that a Market development strategy may be appropriate for your organisation and market position?

Add a positive indicator


Add an indication that a Market development strategy could be appropriate. Typical indicators include:

Market penetration

Market penetration strategies aim for growth with existing products in existing markets.

Market penetration


Market penetration strategies aim for growth with existing products in existing markets.

Ideas for action


What can you do to pursue a Market penetration strategy?

Add an action


Add an action that you can take towards a Market penetration strategy. Think about:

Contra-indicators


What are the signs that a Market penetration strategy may not be best for your organisation or market position?

Add a negative indicator


Add an indication that a Market penetration strategy may not be appropriate. Typical negative indicators can include:

Indicators for


What are the signs that a Market penetration strategy may be appropriate for your organisation and market position?

Add a positive indicator


Add an indication that a Market penetration strategy could be appropriate. Typical indicators include:

Diversification

Diversification strategies aim for growth with new products in new markets.

Diversification strategies


Diversification strategies aim for growth with new products in new markets.

In general, the indicators for and against diversification strategies are a combination of indicators for both market development and product development strategies.

Ideas for action


What can you do to pursue a Diversification strategy?

Add an action


Add an action that you can take towards a Diversification strategy. Think about:

Contra-indicators


What are the signs that a Diversification strategy may not be best for your organisation or market position?

Add a negative indicator


Add an indication that a Diversification strategy may not be appropriate. Typical negative indicators can include:

Indicators for


What are the signs that a Diversification strategy may be appropriate for your organisation and market position?

Add a positive indicator


Add an indication that a Diversification strategy could be appropriate. Typical indicators include:

Product development

Product development strategies aim for growth through the development of new products in existing markets.

Product development strategies


Product development strategies aim for growth through the development of new products in existing markets.

Ideas

Ideas for action


What can you do to pursue a Product development strategy?

Idea

Add an action


Add an action that you can take towards a Product development strategy. Think about:

Against

Contra-indicators


What are the signs that a Product development strategy may not be best for your organisation or market position?

Indicator against

Add a negative indicator


Add an indication that a Product development strategy may not be appropriate. Typical negative indicators can include:

For

Indicators for


What are the signs that a Product development strategy may be appropriate for your organisation and market position?

Indicator for

Add a positive indicator


Add an indication that a Product development strategy could be appropriate. Typical indicators include: