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Ansoff's matrix is an established tool for identifying and selecting growth strategies. You can use this tool to screen growth options and issues highlighted in a SWOT analysis. Using it to review the reasons for selecting a growth strategy can also highlight other opportunities to indirectly improve your strategic options.
This Mindomo Smart Map sets out Ansoff's Matrix as a simple mind map, which has the advantage of being easy to expand and rearrange, and can be used collaboratively.
Where next?
Using Ansoff's Matrix to clarify and prioritise your growth strategies puts you in a better position to choose what actions to take. You can use this map to communicate the thinking behind your strategy, and to help plan out your course of action.
Once you are finished with the Smart Map wizard, you can save this map as a normal Mindomo map.
Enter your organisation name
Begin by typing in your organisation name, and pressing Enter.
Market development strategies aim for growth with existing products in new markets.
Ideas for action
What can you do to pursue a Market development strategy?
Add an action
Add an action that you can take towards a Market development strategy. Think about:
Contra-indicators
What are the signs that a Market development strategy may not be best for your organisation or market position?
Add a negative indicator
Add an indication that a Market development strategy may not be appropriate. Typical negative indicators can include:
Indicators for
What are the signs that a Market development strategy may be appropriate for your organisation and market position?
Add a positive indicator
Add an indication that a Market development strategy could be appropriate. Typical indicators include:
Market penetration strategies aim for growth with existing products in existing markets.
Market penetration
Market penetration strategies aim for growth with existing products in existing markets.
Ideas for action
What can you do to pursue a Market penetration strategy?
Add an action
Add an action that you can take towards a Market penetration strategy. Think about:
Contra-indicators
What are the signs that a Market penetration strategy may not be best for your organisation or market position?
Add a negative indicator
Add an indication that a Market penetration strategy may not be appropriate. Typical negative indicators can include:
Indicators for
What are the signs that a Market penetration strategy may be appropriate for your organisation and market position?
Add a positive indicator
Add an indication that a Market penetration strategy could be appropriate. Typical indicators include:
Diversification strategies aim for growth with new products in new markets.
Diversification strategies
Diversification strategies aim for growth with new products in new markets.
In general, the indicators for and against diversification strategies are a combination of indicators for both market development and product development strategies.
Ideas for action
What can you do to pursue a Diversification strategy?
Add an action
Add an action that you can take towards a Diversification strategy. Think about:
Contra-indicators
What are the signs that a Diversification strategy may not be best for your organisation or market position?
Add a negative indicator
Add an indication that a Diversification strategy may not be appropriate. Typical negative indicators can include:
Indicators for
What are the signs that a Diversification strategy may be appropriate for your organisation and market position?
Add a positive indicator
Add an indication that a Diversification strategy could be appropriate. Typical indicators include:
Product development strategies aim for growth through the development of new products in existing markets.
Product development strategies
Product development strategies aim for growth through the development of new products in existing markets.
Ideas for action
What can you do to pursue a Product development strategy?
Add an action
Add an action that you can take towards a Product development strategy. Think about:
Contra-indicators
What are the signs that a Product development strategy may not be best for your organisation or market position?
Add a negative indicator
Add an indication that a Product development strategy may not be appropriate. Typical negative indicators can include:
Indicators for
What are the signs that a Product development strategy may be appropriate for your organisation and market position?
Add a positive indicator
Add an indication that a Product development strategy could be appropriate. Typical indicators include:
