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The goal of the email is to provide customers with an offer immediately upon purchase, so they “bounce back” to your website and add something to the order. The ideal bounce-back offer is on a high-margin, low-priced, best-selling product.
The goal of the Post Purchase flow is to help generate stronger customer loyalty, more repeat purchases, and help customers feel connected to your brand.
The goal of the Abandonment Cart emails is to help your shoppers make it through the purchasing process in order to recover their abandonment carts.
The goal of the Exit Intent Flow is to deliver value to visitors (discounts, free shipping, relevant content) and help them overcome obstacles that are preventing them from buying.
Right after somebody signs up to receive your emails, you have more attention than you ever will have again from that user to try to teach them what your product/service is really about. The purpose of the Welcome Flow is to reaffirm your subscribers that they’ve made a great decision to join your email list, introduce them to the brand, set expectations and start building long lasting relationships.
