Digital marketing channels/strategy
Channel audit
External
Google my business/offices
Wikipedia
Media coverage
Competitor analysis
Benchmarking
Sector profiles
What are our audiences
What metrics are important for each audience
In/Out point mapping
Paid advertising
Trade magazines
External agencies
Paid SM campaigns
Google Ads
Channel identification
Gaps/oppportunities
Purpose definition
Cost benefit analysis
What metrics are of value to us
Channel metrics
Social
Reels
Stories
Posts
Twitter
Podcast (Transistor)
Website
Views/Engagement/Conversion
Subscribe form
Sales contact form
Business metrics
Revenue
Wins
Opportunities
Leads
Enquiries
Applications
Reputation
Opportunities missed
Sales
Brand
Recruitment
Do we have right tools?
Have not
Feedback tool
HotJar
Marketing - > Sales funnel flowchart
Customer journey tools
Integration with sales data
Marketing module (365) ?
Marketing automation tools
attribution
targetting
distribution
SEO plug in tool for content writing
URL shortner eg. Bit.ly
Scheduling tool for social media
Messages/DMs/Comments
Analytics
Social listening
Scheduling
Have
Lead forensics
Reporting dashboard (LookerStudio)
UTM Generator and Tracker
MailChimp
SM analytics (direct from channels)
Monday.com
Amplify (employee advocacy)
Bright Edge
Insights Tag
GA4
Audiences
Sector profile
Journey mapping
Physical to digital
Digital strategy
Campaign
Key audiences
Job seekers
Press
Internal/Employees
Buyers/Client
Channels
Underutilized channels/connections
CRM
Email marketing / Mailchimp
Email marketing strategies
Define the purpose of the channel
Target audiences
What are the business parameters for using the channel
Identify the early adopters
Actions
Population of the marketing lists
Subscribe component (woodplc.com)
Webinars signups
Event leads
Gated content
Contact form (sales)
BD contact lists
Done
Sector segmentation
SM referral traffic (increase)
To be done
Brand hub social post suite creation
Setting KPIs
What is our reporting tool/mechanism?
how we track our activity eg. UTM links for campaigns?
Channel specific
Conversion metric?
Are we using the correct channels?
What are our goals?
Career site
Regular reporting
Yearly Digital Audit
Email marketing
CTR
Subscribe list health
Subscriber growth
Webinars
Industry benchmarks
SEO
Competitor ranking analysis
Page ranking trends
Sector/Strategy specific
General
Social media
Facebook
Instagram
LinkedIn
Twitter (X)
All other websites under administration
woodplc.com
YouTube
Target audience segents
Sector specific
Quarterly
Sector related webpages
Social media best practice
Organic
Paid
Monthly
SM posts
Industry updates
Top line performance KPIs
Paid LinkedIn/Facebook campaign (ad hoc)
Amplify
SEO ranking
Podcast
Key webpages
Email submissions
Subtopic
Careers
Investors
Campaign secific
Daily - Live audit
Web
Other digital channels eg. podcast
Social media
Conversion goals
