Digital marketing channels/strategy

ESP

by sarai lucia Rios santiz

Cold Calls

by Himanshu Shah

4 principles of marketing strategy /Brian Tracy

by Jessica Sierra

Esperanza Rising Characters

by MACKENZI WHEELER

Digital marketing channels/strategy

Channel audit

External

Google my business/offices

Wikipedia

Media coverage

Competitor analysis

Benchmarking

Sector profiles

What are our audiences

What metrics are important for each audience

In/Out point mapping

Paid advertising

Trade magazines

External agencies

Paid SM campaigns

Google Ads

Channel identification

Gaps/oppportunities

Purpose definition

Cost benefit analysis

What metrics are of value to us

Channel metrics

Social

Reels

Stories

Posts

Twitter

Podcast (Transistor)

Website

Views/Engagement/Conversion

Subscribe form

Sales contact form

Business metrics

Revenue

Wins

Opportunities

Leads

Enquiries

Applications

Reputation

Opportunities missed

Sales

Brand

Recruitment

Do we have right tools?

Have not

Feedback tool

HotJar

Marketing - > Sales funnel flowchart

Customer journey tools

Integration with sales data

Marketing module (365) ?

Marketing automation tools

attribution

targetting

distribution

SEO plug in tool for content writing

URL shortner eg. Bit.ly

Scheduling tool for social media

Messages/DMs/Comments

Analytics

Social listening

Scheduling

Have

Lead forensics

Reporting dashboard (LookerStudio)

UTM Generator and Tracker

MailChimp

SM analytics (direct from channels)

Monday.com

Amplify (employee advocacy)

Bright Edge

Insights Tag

GA4

Audiences

Sector profile

Journey mapping

Physical to digital

Digital strategy

Campaign

Key audiences

Job seekers

Press

Internal/Employees

Buyers/Client

Channels

Underutilized channels/connections

CRM

Email marketing / Mailchimp

Email marketing strategies

Define the purpose of the channel

Target audiences

What are the business parameters for using the channel

Identify the early adopters

Actions

Population of the marketing lists

Subscribe component (woodplc.com)

Webinars signups

Event leads

Gated content

Contact form (sales)

BD contact lists

Done

Sector segmentation

SM referral traffic (increase)

To be done

Brand hub social post suite creation

Setting KPIs

What is our reporting tool/mechanism?

how we track our activity eg. UTM links for campaigns?

Channel specific

Conversion metric?

Are we using the correct channels?

What are our goals?

Career site

Regular reporting

Yearly Digital Audit

Email marketing

CTR

Subscribe list health

Subscriber growth

Webinars

Industry benchmarks

SEO

Competitor ranking analysis

Page ranking trends

Sector/Strategy specific

General

Social media

Facebook

Instagram

Twitter (X)

All other websites under administration

woodplc.com

YouTube

Target audience segents

Sector specific

Quarterly

Sector related webpages

Social media best practice

Organic

Paid

Monthly

SM posts

Industry updates

Top line performance KPIs

Paid LinkedIn/Facebook campaign (ad hoc)

Amplify

SEO ranking

Podcast

Key webpages

Email submissions

Subtopic

Careers

Investors

Campaign secific

Daily - Live audit

Web

Other digital channels eg. podcast

Social media

Conversion goals