Đồng Thịnh Partners
ASHBOURNE College' Agents
Offline Events
HCM
Star Edu Centre
THPT Phu Nhuan
PTNK
Remarketing
Remarketing the people who used to engagement with Dong Thinh Fanpage: Students, Parents...
SOLUTIONS
- Promotion & scholarship: To offer a special scholarship package for this campaign only, which is the best scholarship package in Vietnam market.
- Process: Implement & evaluate the campaign weekly to have a basis for making decision to pursue the campaign or change or stop to reduce the funding risk and effectiveness.
SWOT
Threats
- This is the first campaign we build with a completed marketing model. There has never been any precedent in Vietnam. Risk and opportunity are 50/50.
- The biggest risk is the failed campaign, which will not bring any students to ASHBOURNE College.
- Students's caring will leave the information but consulting doesn't succeed
- Not eligible for admission GPA,IELTS, Fees
- Students's application will be offered but do not pass the interview
- Students receive CAS but fail visa. Faling visa has may factors: unclear finance, feel students's cheating and studying aboard without studt purpose
- Caring but doesn not be enought expenses to study aboard
Weaknesses
- The Awarness about ASHBOURNE College from students and parents in Vietnam is low
- Most of the companies, agencies or British Councils do not have a full PRESENTATION program for each university. All are building a joint promotion program for all partner schools with them ->distracting customers, with no strong focus on ASHBOURNE College.
- The time is not sufficient for the customer to make a decision and complete the registration.
Opportunities
- Attracting more students to ASHBOURNE College
- Reusable data files for subsequent enrollment periods
- Footprint (Facebook pixels, Google code remarketing) marks the customer's interest in ASHBOURNE College -> reuse and create data base for later.
- Successful campaign, Dong Thinh and ASHBOURNE College will have many facilities to build similar programs in Vietnam.
Strengths
- The full marketing phase, first implemented by Dong Thinh for our partner in Vietnam, ASHBOURNE College is the first college we devote to implement this campaign. The reason why we choose this model: Most UK universities to Vietnam enroll international students are missing an important stage: Awareness. Lack of awareness stage leads to low knowledge about institution -> not many bases, beliefs to choose school.
- Dong Thinh Team has deep knowledge about studying in the UK and Digital Marketing to build, develop and evaluate the effectiveness of the campaign.
- This marketing model will help ASHBOURNE College better identify in Vietnam market, and create a premise for future enrollment
Custom Audiences: Stage 3
Focus: 3.760 - 18.600 accounts engaged at stage 2
Reach:
Enganement: 376 - 1860
-> Student: 8 - 12 (2 - 3%)
Custom Audiences: Stage 2
Focus 1:
6900 - 41100 accounts engaged at stage 1
Reach: 5800 - 16000/day
Engagement: 188 - 930/day
Custom Audiences: Stage 1
Focus 1: 50.000 accounts (15-18)
Focus 2: 230.000 accounts (40-60)
Reach: 8800 - 23700/day
Engagement: 230 - 1370/day
Stage 3: 10 days
Budget: 225 GBP - 450 GBP
- Increasing Action from students
- Convert leads into students
- Collecting & filtering data for next year intakes
Custom Audiences
Studying in:
- Phu Nhuan High School
- Nang Khieu High School
- Star Education Center
living: HCMC
English: IELTS
Male and Female
age: 16 - 18
ASHBOURNE College students
Leads Data 2: Who desire and would like study in ASHBOURNE College
Google code
re-marketing
Facebook Pixels
re-marketing
Cookies
Leads
Mini Events
HCM
Consulting
Stage 2: 20 days
- Budget: 675 GBP - 900 GBP
- Increasing knowledge/interest/consider
- Convert visitors in to leads
- Collecting data to re-target at stage 3
Collecting Data 1
Digital Press
Budget: 731.25 GBP - 787.5 GBP
Time: 2 days
vietnamnet.vn
kenh14.vn
161.80 GBP
Students
dantri.com.vn
#1 Official digital Press in Vietnam
cafebiz.vn
194.16 GBP
Business man/parents
Advertising by Google Ads, Facebook Ads
Budget: 1462.5 GBP - 1575 GBP
DONG THINH EDUCATION SERVICES
ASHBOURNE College - Marketing Plan
DATA DRIVEN
Total budget proposal: 4500 GBP
Courses Target:
Math + Phycial *
Engineer
Medical School
Physic
Economic + Finance
Arts *
Campaign
60 days
3 stages
3 ways
Digital Marketing
Stage 1: 30 days
- Budget: 2925 GBP - 3150 GBP
- Attracting visitors & Increasing Brand awareness
- Collecting data to re-marketing at stage 2
PR content
Post information on Dong Thinh Fanpage (link from microsite, boost post)
Fanpage of ASHBOURNE College by Vietnamese
Microsite: Posting all highlights about ASHBOURNE College and call to action.
Target: 8 - 12 Students
Active in 30 days
