por Niha yatul hace 4 años
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Research studies
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Implementing the Research Plan
Report to management
Draw conclusions
Interpret findings
Analyzing the information
Processing the information
Collecting the information
Written Research Plan includes
Budgets
How the results will help management decisions
Information needed
Research objectives
Management problems
Developing the Research Plan
Primary data
Planning Primary Data Collection
Research instruments
Mechanical devives
Neuromarketing
Checkout scanners
People meters
Questionnaires
Open-end
Closed-end
Sampling plan
Nonprobability sample
Probability sample
Contact methods
Online
Online experiments
Internet surveys
Focus GRoups (6 to 10 people)
Research approaches
Experimental research
Survey research
Ethnographic research
Observational research
Secondary data
Commercial online databases
Defining the Problem and Research Objectives
Causal research
Descriptive research
Exploratory research
Step in the Marketing Research Process
Interpreting and reporting the findings
Implementing the research plan-collecting and analyzing the data
Developing the research plan for collecting information
Defining the problem and research objectives
