Digital Marketing
(Metha Maneerat 60115086)
What is a digital marketing strategy?
It is a detailed plan on how you can utilize
the different digital marketing channels to
achieve your business goals.
Digital Marketing
VS
Online Marketing
NOT SAME
Due to...
Online Marketing is a SUBSET of
Digital marketing
That online marketing channels are
based solely on the Internet while offline marketing channels have to do with digital devices that are not necessarily connnected to the internet
Digital Marketing
VS
Traditional Marketing
That digital marketing campaigns
are executed exclusively through digital channel
and this give marketers more control, tools and data
to analyze the effectiveness of a campaign.
All digital marketing channels
Have similar sales funnels.
What differs in many cases is the terminology
used to describee each stage of the funnel.
Advantages and Disadvantage
of digital marketing
Disadvantage
-Skills and training
-Time consuming
-High competition
-Complaints and feedback
-Srcurity and privacy issues
Advantages
-Global reaching
-Lower Cost
-Measurable results
-Open new markets
-Social currency
-Conversion reates
What is it?
All marketing channels and method
to promote product or services on Internet or
electronic devices
