Social Media

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BROCHURE DESIGN

by ILSE LOPEZ

Chapter 4: The Writer's Voice

by Cassandra Gonzalez

PASSIVE VOICE

by DANIEL SANCHEZ

Selecting a Topic and a Porpuse

by ANA SOFÍA CAMARGO

CONVENTIONS OF CHANNEL4

Voice Over

'Voice Of God'

Someone middle-aged

Highly informative

Target Audience

Either gender

Younger generation

16-28 year-olds

Interviews

Informal

Allows personal relationship to be created

Presenter

Friendly & confident

Can connect with audience

Logo

Top right/left hand corner

Adds recognition

Hashtag

Appeals to younger generation

Advertising

Shown in opening title or at beginning of documentary

Documentary can be shared across many platforms via the hashtag

Location

Everyday life, makes it more personal

Public places such as schools, hospitals and work places

Channel 4's Mission Statement

Channel 4 want to document subjects that aren't as commonly spoken about, they have a mass audience who could make a difference.

'Channel 4 will continue to encourage documentaries with social purpose, personal authorship and an international perspectve'