Kategoriak: All - marketing - financials - competitors - beauty

arabera Pero Gruyo 12 years ago

1173

Strategic Business Plan

A strategic business plan is essential for the success of startups, new business units, or product spinoffs in the beauty and cosmetics industry. This ongoing process aims to attract potential investors, solidify business models, mitigate risks, and clarify market opportunities while identifying potential obstacles.

Strategic Business Plan

Strategic Business Plan Beauty and cosmetics

Strategic Business Planning

A well-defined process tool in strategic business planning

(for start- ups, new business units or new product spinoff)

will maximize the business's outlook for success. 

It is an on-going process!

Attracts potential investors

Solidifies business model and objectives

Mitigates business risks

Clarifies market opportunities

Identifies obstacles

Business Plan

Full financial projections, target sales, product plan, marketing and sales activities

Set benchmark criteria

Future performance
Past performance

Sales & marketing challenges

Develop a new marketing plan for beauty and cosmetic products
Review sales channels
Review existing sales structure
New beauty product distribution channels
Review initial beauty trends research

Outline existing operations

Complete company financial plan

Project sales growth
Project cash-flow statements
Project P&L statements
Calculate financials

Re-establish the viability of company's product range

Organic skincare
Haircare coloring

Market Research

Provide Beauty Industry overview for marketing plan
Prepare company projections
Understand U.S. customer base and market
Analysis of top 5 competitors

Beauty & cosmetic marketplace

Cosmetics
Haircare
Skincare