Bakery Mindmap

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Competitive advantage 2

luonut Ore Omisore

AIR AROUND US- VIDEO

luonut Sayyed Sayyed

2B Home Ec (Cake)

luonut Chai Yee Ling_2B_BM2012

Strategic Marketing Plan

luonut Mindomo Team

Increase custumers in bakery

Atmosphere and style in the Bakery

Revamp -give new and improved form, structure, appearance to Bakery

Makeover of store

Brown .,green - earthy tones

Vintage vibe

our mood board - is linked to a more eclectic , hipster client

innovative images on website earthy land scapes in store abstract art in store

make info

easier to remember

interesting

save time

Loyalty programme

Develop a application for clients

Rewards ^ refer 5 friends and get a free organic tea ^ send R200 and get a free plant ^smoothy points so if you have 5 points you get a free smoothy

liked - ordes to the app . We will know what the client would like in advance

client information

Main topic

Super fast service to customers .

connection should be made with customers

Subtopic

Style and vibe of staff should relate client base

Friendly and energetic staff

Bugdet for re vamp

Link budget to all

R100 000

Fresh and Organic

Fresh produce

Local produce

Sourcing new organic products

For direct sells to customers

For Baking

Marketing

easy to

add new info of products and where its sourced

Acceptable to client

strategy

vibrant colors

Re- branding of the bakery to attract new customer base

On line content on products need to be innovative

Create new Easy Gluten Free Recipes & Cooking