Luokat: Kaikki - investing - stars - controlling

jonka Marco Bertolini 4 vuotta sitten

215

Boston Matrix

The text discusses various strategies in managing different types of business units within a portfolio. It suggests methods for controlling underperforming units termed as 'Wildcats'

Boston Matrix

Analysis

Controlling Wildcats

Wildcats need continual attention, to ensure that they turn into Stars, or are revised before losses mount up.

The issues that make Wildcats risky must be stabilized.

How will you control Wildcats?

Type in an idea.

Discontinuing Dogs

It may be better to divert resources away from Dogs into other areas with more growth potential, by either selling or discontinuing them.

But if they need more investment, then they should be made to compete with other investment opportunities.

What will you do with Dogs?

Type in an idea.

Protecting Cash Cows

Cash Cows generate profit and allow you to take chances on Wildcats. It is important to maintain these Cash Cows for as long as they are profitable.

Eventually, they will migrate to Dogs and will start to cost money and opportunities.

How will you protect Cash Cows?

Type in an idea.

Investing in Stars

When the market for your Star products or services levels off, you need to ensure that you maintain a strong market share so that you can continue to make a return on investment.

How will Stars become Cash Cows?

Type in an idea.

Balancing the matrix

Action

Typical lifecycles are:


Do you have enough Wildcats, Stars and Cash Cows?

What action do you need to take to balance the matrix? Type in an idea.

Organisation Name

Whose portfolio are you analyzing?


Type in the name of the organization whose portfolio you are analyzing.

Dogs

Dog

Dogs are products, services or business units that:


Type in a Dog product, service or business unit.

Wildcats

Wildcat

Wildcats are products, services or business units that:


Type in a Wildcat product, service or business unit.

Cash Cows

Cash Cow

Cash Cows are products, services, and business units that:


Type in a Cash Cow product, service or business unit.

Stars

Star

Stars are products, services or business units that:


Type in a Star product, service or business unit.