Carolina panthers

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Marketing

luonut Angela Andrews

The Night-club Industry

luonut Pietro Dalla Vedova

Tencent

luonut Xinyi ZHOU

VOLKSWAGEN

luonut Amanda D'Souza

consumers

Exchange

you give them your money and time

they give you food, seats , jersey

Establishing

they have posters everywhere

billboards / advertisement everywhere in the stadium

all the workers have smiles and are nice

they have cheerleaders to get the crowd hype

satisfaction

getting jersey/ merchandise

getting food

entertainment / experience

maintenance

when you log into the wifi and they get your emails

they send you emails

raffles

Carolina panthers

place

Charlotte, north Carolina united states

the stadium,Bank of America Stadium

promotion

the panthers have a partnership with kfc

also have been promoting gmc trucks

also have been promoting Krispy Kreme

price

ticket price for a normal seat is 187$

the Carolina panthers franchise makes 150 million in 2021 the revenue of the panthers Totaled 501 million

the team is worth 3.6 billion

product

they sell hats, footballs , players jersey etc

average price for the jersey is 99$

coca-cola is there new sponsor

what the team sells is worth 2.2billion