Case Notes

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4 principles of marketing strategy /Brian Tracy

luonut Jessica Sierra

OTD - Chapter 8 Org. Design; strategy in a changing global environment

luonut Sander van der Kolk

Strategic Business Plan

luonut Pero Gruyo

Nassim Nicholas Taleb: A Crazier Future

luonut Paweł Badeński

Case Notes

factors

how much joy does she get from reading our case

recommendations

voice heard?

clear

use of case data

use quotations

conceptual basis

integrating logic

defined the issues correctly

qualitative case

the kind of recommendations, we provide should reflect a good understanding of the firms capabilities, (deep pockets)

sstrategic analysis needs to be done, it becomes even more important

evidence is there, look for it

need to see how we can cross-reference and support arguments

rely entirely on the conceptual logic

Case 2

make it easy to ready, refer, but don;t make her go to the exhibit.

do not hedge bets, be clear on the trade-offs you recommend

are the stratgy concepts clear: straddeling strategy concepts

do not get carried away by explainign what numbers and trends mean, but rather show how these suppoort your recommendations

microeconomic

macroeconomic

qualitative exhibits do count

More about situational analysis

case 4

she wants to see the time and effort that we put into the case

put recommendation upfront

revenue based analysis

use exhibit 1 - there is a reason why it is the first exhibit.

case 3

B+

give a sens of how long to present the strategy - 3-5 years, 12 months, and so on

I really like the way the recommendation is in the beginning of each paragraph

Case 1

A-

Focus this - can I put it on one page to present and justify my opinion.

PLeasant to read - we should prefer this, as shes seems to like that even better. Get some quotations in there.

if there are issues around priority, need to indicate importance

strategic issues: average

Likes data integration in the text

Case was not integreate that well.

She likes bullet points