chapter 4

Organizations strive to gain a competitive edge by offering products or services that customers value more than those of competitors. Key methods to analyze and develop these advantages include understanding the value chain, which encompasses all activities from acquiring raw materials to after-sales services.

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luonut Alex Tam

luonut ivonne vazquez

$Math 1510 Mindmap - Number Theory$

luonut Jennifer Krause

luonut Vikotriya Khaptakhanova

Acquire raw materials and manufacture, deliver, market, sell, and provide after sales services

Support the primary value activities

A standardized set of activities that accomplish a specific task processing a customer's order

Either cost leadership or differentiation

Target a niche market

Reach a large market segment

High when competition is fierce in a market and low when competition is more complacent

High when it is easy for new competitors enter a market and low when there are significant entry barriers to entering a market

High when there are many alternatives to a product or service and low when there are few alternatives from which to choose

High when buyer have few choices of whom to buy from and low when their choices are many

High when buyer have many choices of whom to buy from and low when their choices are few