Chocolat Noir

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milkshake.

luonut Steph Higham

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luonut Jeff Martin

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Chocolat Noir

Product Use

Light to medium users

Geographic

Our head office and our original store front will also start in Belgium and start going worldwide after success

The chocolate will be manufactured in Belgium and will be sold worldwide and online for people to buy

Promotion

3: Our last promotion would be commercials to showcase where our chocolates come from and how they are made to help adults know what they are eating

2: Our second promotion would be online advertisements to show case to working class people that may want a sweet break but don't want to much sugar or bad fats that come with regular chocolate

1: Our first promotion would be a coupon as when adults are shopping it will make them want to get one as it will be free and could make the adult a light-medium user

Pyschographic

The whole product will also be environmentally healthy to appeal to more adults

Packaging will have low fat and low sugar appealing to adults that don't want super sweet chocolate

Demographic

There is no certain ethnicity or culture this chocolate is for everyone

Price would be $5.99 and will come in one size this chocolate is an affordable one that is made for mid to lower class

Targeted to Nesters (25-40) as this is a not very sweet chocolate bar so people that are older would have a better taste for this