CONIAS Business Model Canvas

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CONIAS Business Model Canvas

9 C$ Cost Structure

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

- cost-driven vs. value-driven

- fixed costs

- variable costs

- economies of scale

- economies of scope

Which Key Activities are most expensive?

Which Key Resources are most expensive?

What are the most important costs inherent in our business model?

8 KP Key Partnerships

Who are our Key Partners? Who are our key suppliers?

Which Key Resources are we acquiring from partners?

Which Key Activities do partners perform?

- optimization and economy of scale

- reduction of risk and uncertainty

- acquisition of particular resources and activities

Who are our key suppliers?

Which Key Activities do partners perform?

Which Key Resources are we acquiring from partners?

Who are our Key Partners?

6 KR Key Resources

What Key Resources do our ... require?

... Value Propositions

... Distribution Channels

... Customer Relationships

... Revenue Streams

- physical

- intellectual

- human

- financial

Key Resources for Revenue Streams

Key Resources for Customer Relationships

Key Resources for Distribution Channels

Key Resources for Value Proposition

7 KA Key Activities

What Key Activities do our Value Propositions require?

Our Distribution Channels? Customer Relationships? Revenue Streams?

- production

- problem solving

- platform / network

Key Activities for Revenue Streams

Key Activities for Customer Relationships

Key Activities for Distribution Channels

Key Activities for Value Proposition

5 R$ Revenue Streams

For what value are our customers really willing to pay?

For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

- asset sales

- usage fee

- subscription fees

- lending / renting / leasing

- licensing

- brokerage fees

- advertising

How much does each Revenue Stream contribute to overall revenues?

to be elineate in business case

4 CR Customer Relationships

What type of relationship does each of our Customer Segments expect us to establish and maintain with them?

Which ones have we established? How costly are they?

How are they integrated with the rest of our business model?

- personal assistance

- dedicated personal assistance

- self-service

- automated services

- communities

- co-creation

Which types of relationship have we established? How costly are they?

initial link to Social Networks

(LinkedIn)

facebook

twitter

How are they integrated with the rest of our business model?

community work

notifications based on profile

What type of relationship does each of our Customer Segments expect us to establish and maintain with them? How costly are they?

Helpdesk

Email / Contact - Response within 72 hours

maintaining a profile

self-service

Forum

FAQ's

easy to use

engaging customers

interfacing / linking with Social Networks

communities of like-minded individuals

let users organize them by themselves

organized

notifications based on profile / interests

frequency

never

weekly

daily

immediately

update

interested / interesting / breakthrough topics

3 CH Channels

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?

How are our Channels integrated? Which ones work best?

Which ones are most cost-efficient? How are we integrating them with customer routines?

5 distinct phases:

- awareness

- evaluation

- purchase

- delivery

- after sales

2 VP Value Proposition

What value do we deliver to the customer?

Which one of our customer’s problems are we helping to solve?

Which customer needs are we satisfying?

What bundles of products and services are we offering to each Customer Segment?

- newness - performance - customization - “getting the job done” - design - brand/status - price - cost reduction - risk reduction - accessibility - convenience / usability

1 CS Customer Segments

For whom are we creating value? Who are our most important customers? - mass market - niche market - segmented - diversified - multi-sided platforms / markets