DCC/Emo Oil

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Lemonade Stand and Factors of Production

luonut Savva Vorotynskiy

Strategic Business Plan

luonut Pero Gruyo

SEO

luonut trevor harwood

FIFA World Cup

luonut Armando Sousa

DCC/Emo Oil

Plan of actions

• ABM Engagement timeline
• What content/channels fits what purpose
• What are the current marketing campaigns?
• Need to come up with a couple of successful case studies (ROSS Stores, Express Inc, SPARC Group, Gas ABM)

What are the key obstacles and blockers we are/could be facing?

How can I fit the account within the current marketing campaigns?

What tools do I have at my disposal to reach our objective?

What actions do we need to take to get to the next stage?

Where are we starting from?

SUMMARY

What do we know, who do we know, do they know us?

Engagement analysis

Email marketing

• Training on Dotmailer
• Training on Pardot

Previous opportunities/conversations

Events - External

Events attendees lists

Events - Internal

ON24

Events team

Website

Google Analytics

Leadfeeder

LinkedIn

LinkedIn invitre sent to Kevin Lucey - CFO

Connection request and InMail sent 25/7/22 by MH

Sales emails

Email sent by MH on 27/7/22 as an intro to CFO Kevin Lucey

Salesforce

Email marketing

Invited to RPC Nov 2022

Dotmailer

Pardot

Contacts research

Need training on LinkedIn.

• Researching leads
• Saving them for tracking purposes

Need training on Mindomo

• How to use it
• How to do relationships mapping

Others

• CMSPI clients list
• CMSPI list of associations we're part of/have relationships with

Relationships mapping

Group chat

Are they part of an association we have relationships with?

Need to provide a list of these associations

Do they know someone we know and can intro us?

Did someone work at a CMSPI client company?

Need to provide a list of clients

Ask George about Topaz contact

Departmental research and mapping

Procurement

Fraud

Payments

Accounting

Controller

Treasury

Finance

Kevin Lucey - CFO

C-Level Management

CFO

CIO/CDO

CEO

Kevin Lucey - CFO

Emmanuel Trivin - MD

Donal Murphy - CEO

Company research

Training is required on how to lead this and store this.

DCC plc is the parent of many energy, healthcare and tech companies.

Our focus is on DCC Retail and Oil.

They own and operate Emo Oil, and acquired Campus Oil in 2021, with expansion plans across the RoI.

They have 1143 stations across rest of Europe.

annual-report-2021.pdf (dcc.ie)

Business Strategy

• Expansion
• Profitability/Savings
• Online shift

Ecommerce

• Overall Strategy
• Revenues/penetration

N/A

Geographical presence

• Europe
• NAM
• APAC

Retail presence limited to Europe.

France, UK, Ireland, Denmark, Sweden, Norway, Sweden, Austria

Financials

What financials to look for?

• Revenues and evolution
• Profitability
• Segments of revenues
• Per channel
• Per geographies
• Per products/revenue stream

annual-report-2021.pdf (dcc.ie)

£144m turnover - 2021

1.42p profit per litre of fuel sold (how can we market an increase in this?)