Fruity Fudge

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THINK Climate

luonut Sally N

sg50

luonut ANDERS WONG KAI CHER N/A

Vans

luonut Melody Ahmadi

Poverty: The Enemy of Children and Families

luonut Brian Batterton

Fruity Fudge

Psychographics

Lifestyle - A person who is doing well and making a good living would want to buy this product because they would have many events/parties to celebrate for their kid and family

Reduce Stress - Many people would want to buy this product as its healthy and sweet and the same time. It can also reduce stress for many people as its not too had and not too soft. You can taste the creamy milk chocolate inside with fresh fruits

Opinions - Many people would want to celebrate and try many different cakes and sweets on their birthdays, so a fruit-favorable fudge bar would make it more appetizing to try because it would make their cake, cupcakes and dessert even more delicious and mouthwatering

Demographics

Gender: Male and Female and it would mostly be targeted to children because families love throwing a party for their children and children love chocolates and sweets

Income Level: Middle Class - Used for birthday parties, special events/occasions etc.

However it could be reach to 25 - 40. For instance people have now started to build their family more. This would mean that they would need to buy this product more for their children.

Age = 3 - 18+ Family with kids would love to eat chocolate as a snack and children tend to love chocolate more as they are sweet and favourable. Between these ages kids are were they want to enjoy different sweets and cakes for their birthday parties and want to become more cool and unique than others in high schools and elementary schools

Product Use

Various uses: Our Fudge bars serve multiple purposes for anyone to enjoy them in any way they prefer, chocolate fudge bars can be melt and used as cake filling, or chopped up and mixed into ice cream or cookies to enhance the chocolaty goodness.

Advantages: As for adults, eating up to 30 grams of chocolate up to 3 times per week helps reduce the risk of developing stroke. If only this particular amount of chocolate is consumed tri-weekly, it can also help reduce risk of diabetes, since a fair amount of sugar intake keeps sugar level in control.

Amount of product usage: For children, the recommended 'dose' is 1-2 ounces or 20g per week. A little more than that might be too much calorie intake

Geographics

Country: Our chocolates are meant for everyone in any country to enjoy. To ensure everyone gets to enjoy the chocolaty goodness our products hold, the titles of our packages are written in 12+ languages from all over the world.

Location: The places where people would want to buy chocolate more would be near areas like schools, daycare centers, parks, or even birthday parties. Anywhere children usually go daily is where the sales of chocolate would be more successful.