Gestión de la imagen corporativa

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PSICOLOGÍA DE LA SEXUALIDAD

luonut Tania Vallejo

receptores sensoriales

luonut sandra liliana rincon betancur

Principios eticos

luonut Carolina Jamaica N

La literatura indigena

luonut Emmanuel Alejandro morales Miguel

Gestión de la imagen corporativa

To name your story, you have to think about the overall message and what you want your audience to understand from the story. Also, make it relevant and easy to remember.

Responsabilidad Social Empresarial

Contribución que una empresa tiene acerca del desarrollo humano sostenible que se hace a base del compromiso de la empresa con sus empleados

Tipos de RSE

Transformativa

Estratégica

Promocional

Caritativa

Defensiva

Gestión de la imagen corporativa - Branding

Crear y poner en práctica diferentes estrategias y una planificación a largo plazo para mejorar su posicionamiento.

Grupos de interés

Son las personas y entidades que se ven afectadas en las decisiones y actividades de la empresa.

Externos

Clientes, proveedores, sindicatos, comunidad local

Internos

Accionistas, directivos, colaboradores

Componentes de la imagen corporativa

The ending of a story is essential. We all know that if the ending is weak, what happened before loses its importance. So make it unpredictable, but fair. A resolved ending answers all the questions and ties up any loose threads from the plot.

Componentes esenciales que determinan la forma de percepción de la imagen corporativa.

This is the moment when the main character surpasses the last obstacle and finally faces their greatest challenge.
The climax usually follows one of these patterns:

• realization
• resolution
• choice

Type in your answer.

Colores que identifican la marca

Slogan

Logo

Nombre de la empresa

Imagen corporativa

The middle of the story is where you add layers of complications that will lead to the end. Reveal more about the character's journey. Did their personality go through changes? How did they overcome the challenges? And as you build up the story’s central conflict, make it more personal to that character. Also, from the middle act, you have to lead into the final act.

Es la forma en como la empresa se da a conocer y transmite su identidad hacia el público.

There wouldn't be any tension and excitement in your story if there weren't any obstacles in your character's way.

Identidad corporativa

In the beginning of the story (or the exposition), you will need to introduce the setting and characters. You might also want to introduce the main conflict. This part of the story is important because it gives the reader necessary background information and maybe even a first insight into a character’s personality.

Son los procesos que conforman las características y valores de una organización entre otros aspectos establecidos.

The setting (time & place) of a story can change throughout the plot.