Globalisation and glocalisation
Glocalisation
important to the sucess of a product
Finger lickin' good (KFC's slogan) interpreted as Eating off your fingers
Mitsubishi's Pajero had to be renamed in Spain since the name itself would be an offensive slang name
Certain brand names could mean different things in different languages or settings
globalisation and localisation
ensures a globalised region still preserves its own natural culture and heritage
how MNCs would cater and appeal to local population
Macdonald's
In China, menus have been replaced with rice to cater to the large population that take rice as a staple food
Hence the presence of birthday parties in Macdonalds in Asian countries
Easterners see Macdonalds as a family restaurant that they take children to on special occasions like the first day of Chinese New Year
Westerners see Macdonalds as a fast food restaurant
adapting a product to fit locality and culture of the region
greater reach and appeal as it would greatly concern the people living and embracing the very culture being advertised by the product
