Idear/Insight

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VICTORIAN NOVEL

luonut Antonino Rubino

Mindmap Unit 2

luonut Marta Palacín

Innovation at L’Oréal

luonut Kateryna Didyk

Media Fluency

luonut Meagan Hicks

Idear/Insight

¿Cómo funciona?

we do a idea rain and we ake them go better and better to the pass of the project and makeing them work to create new ways of makeing ideas

Ejemplos

Dove - Mujeres Reales: the well-known cosmetic brand Dove detected, a few years ago, the need of the female public to feel identified with cosmetic products aimed at the normal population. In this way, they began to redirect all their advertising to this type of woman.

Usos

Usos: We use idea insght to have a creative thought and get ahead of new trends this uses communication and marketing to work, this also know where the consumer is going, what their new demands will be, what their consumption habits will depend on, etc.

Definicion

insight:It's that something you didn't know you knew about yourself. A need that was inside you but you didn’t know. A behavior so innate that you had no record of doing it. Ultimately, insight is what discovers things about you that you have not even thought about yourself.

Idear: marketing ideas are a basic ingredient in the application of strategies that help the market to generate quality in the creativity with which various campaigns are executed.