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What is your business proposal about?
Give it a name. Type it in.
Include any detailed data in appendices rather than break up the flow of the proposal.
Identify the contents of an appendix for your proposal.
Add an appendix.
Are the disadvantages of your solution less significant than the disadvantages of the alternatives?
Check
Summarise your points about your solution.
Add a conclusion
What evidence can you provide that your proposed solution will work?
Add evidence
Ensure that the advantages you identify are relevant to the client, from their point of view.
Add an advantage
Acknowledge disadvantages early and deal with them in your proposal.
Add a disadvantage
Match up the solution with the issue or opportunity that you are addressing.
Add detail(s)
Develop the key points of your proposed solution.
Add a note
Defining clear objectives is the key to building a good proposal.
What are your objectives?
This section should not be included in the proposal.
What is important? Add a priority.
What action(s) are you aiming for?
What do you want the client to do, as a result of this proposal?
What is the purpose of your proposal?
What will your proposal lead to?
Who is the audience for this proposal?
Who will read it and act upon it?
