MARKETING

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Theories of marketing strategy and Brand

The decisive role mark in the creation of value for the client. The value of the brand increases.

The perception by the client and, At the same time, it allows the company to ask. for more money for your products and services.

The brand is perceived only as an external face of Marketing, a colorful name and a beautiful design. package. But the brands The advantages are proven by the fact that unbranded products are much cheaper

For a product line, branding is a long-term state of mind, which requires the management of the company's strategy, the coordination of its objectives and resources. Brands seek to contribute

Companies seek to maximize points of contact with the Brand, to generate customers.

The brand becomes the magnet, required by the production with the Intent to attract consumers

The investment for the brand. Consolidation is a long-term activity, and so are innovation and customer relationship management. Brand consolidation is at the base of the company's future benefits.

The orientation towards Values in the commercialization process must be a goal. This concern implies: offering value to customers, communicating and delivering value, identifying the values desired by society.

The value of the product is the sum of three components: the functional attributes of the product (the intrinsic qualities), the additional services and the image

The value represents the whole. of satisfactions felt by the client, as a consequence of product purchase.

The business strategy can be defined as a set of decisions and actions of choice of means. and the resources necessary to achieve the long-term objectives of the company, so that the company will obtain the competitive advantage according to its mission

The marketing strategy has a greater functional and operational character. defining brands, products, communications and strategy distribution, in order to obtain the desired success. An important issue is to Anticipate and meet market trends and opportunities, or to create new opportunities

Strategic marketing planning is an essential way to think and act. through which managers are constantly looking for new challenges. and opportunities and show flexibility in Adopting and implementing the strategy.

Marketing is the sum of all activities. They have the role of preparing a product. for sale and the role of maintaining a Product sales

The strategy establishes objectives that are reactive. The strategy must be adjusted to the organization's values, resources, competences and organizational culture. A good strategy should Have originality, goals, logic. coherence, you must have in Considerations of risks and resources, you must have flexibility

The key to formulating and implementing a successful strategy is Understanding the company's markets. Opera in. Markets are the complete sources of information On possible challenges. A market strategy has three main axes

Dimension: where to compete? How to compete?