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What is your business proposal about?
Give it a name. Type it in.
Describe the current position that your client is in.
This creates some common ground, which is a good platform for discussing your solution.
Summarize your proposal at the beginning of the document. Add a sum-up.
What do you know about the client's requirements?
Is your proposal in response to an inquiry?
Has there been provided a Request for Proposal (RFP) or other resources that you can work with?
If you have relevant materials in other files, you can attach them to this topic.
This section should not be included in the proposal.
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Defining clear objectives is the key to building a good proposal.
What are your objectives?
This section should not be included in the proposal.
What action(s) are you aiming for?
What do you want the client to do, as a result of this proposal?
What is the purpose of your proposal?
What will your proposal lead to?
Who is the audience for this proposal?
Who will read it and act upon it?