Luokat: Kaikki - marketing - product - customers - brand

jonka Andrew Shuttleworth 12 vuotta sitten

1096

The Ultimate Marketing Strategy - Making Customers Come to You

The mind map I used to give my presentation at the American Chamber of Commerce Chubu (Nagoya) Independent Business Committee meeting on 19 April 2007. Finding new customers is arguably the biggest and most important challenge for any business. For small and medium size businesses it can be particularly tough. One approach to the problem is to focus on being better at sales. But imagine you didn't have to 'sell'? Andrew Shuttleworth, Founder of Customers, Vendors, People (www.cvp.jp) will talk about ways you can start make customers come to you. Some things he will cover are: - Creating an amazing product or service. - Buzz and word of mouth marketing - Building a brand and reputation - The power of a network and how to build an effective network online and offline The presentation is relevant for anyone who needs and wants to build a strategy for attracting customers. == Andrew Shuttleworth founded Customers, Vendors, People (www.cvp.jp) in March 2006 with the goal of connecting customers and companies using the power of trusted networks and word of mouth marketing. Andrew describes himself as 'a technology enthusiast and businessman that loves connecting with people' and has been working in Japan since 1999. His personal web site is at http://hq.andrewshuttleworth.com. He also maintains a calendar of (mostly Tokyo area) business and community events at http://www.japanevents.net.

The Ultimate Marketing Strategy - Making Customers Come to You

The Ultimate Marketing Strategy - Making Customers Come to You

The Ultimate Marketing Strategy - Making Customers Come to You

Finding new customers is arguably the biggest and most important challenge for any business. For small and medium size businesses it can be particularly tough.

One approach to the problem is to focus on being better at sales. But imagine you didn't have to 'sell'?

Andrew Shuttleworth, Founder of Customers, Vendors, People (www.cvp.jp) will talk about ways you can start make customers come to you. Some things he will cover are:

- Creating an amazing product or service.

- Buzz and word of mouth marketing

- Building a brand and reputation

- The power of a network and how to build an effective network online and offline

The presentation is relevant for anyone who needs and wants to build a strategy for attracting customers.

==

Andrew Shuttleworth founded Customers, Vendors, People (www.cvp.jp) in March 2006 with the goal of connecting customers and companies using the power of trusted networks and word of mouth marketing.

Andrew describes himself as 'a technology enthusiast and businessman that loves connecting with people' and has been working in Japan since 1999.

His personal web site is at http://hq.andrewshuttleworth.com. He also maintains a calendar of (mostly Tokyo area) business and community events at http://www.japanevents.net.

Resources

Never Cold Call Again
www.hellomynameisscott.com
Winning by Sharing book and blog by Léon Benjamin.
Purple Cow
... and anything else by Seth Godin
Never Eat Alone, Keith Ferrazzi

Referrals

Potential Issues
Keeping things moral
Conflict of interests
Different rewards for different groups
Who?
Existing customers
Your network
Build in the margins

Network

SNS Services
Xing/Ecademy
Mixi/Gree
LinkedIn
Effective networking
Keep in contact

Events

E-mail Newsletter

Think of your network as a web
Build relationships one at a time

Reputation

Give & share
Really is win-win
Can be the best form of marketing
JET Example
JapanEvents.net Example
Never let an opportunity die
Recognize were you're value is and if you can't charge for something do it for free
Channels for enhancing ...
Media
Speaking
'Expert' sites
Forums and newsgroups
Blog ... and comments
Testimonials
Personal & Company Brand
Be a recognized expert in your field
Respect & trust
Goes back to having a clear marketing message

Buzz

www.buzznoodle.com
Create an amazing or remarkable product or service
Indian Restaurant example
The Purple Cow
Word of mouth marketing
Really relies on an amazing product ...
Especially relevant in Japan
Internet has changed things
It's an industry trend

The Core - Value & Message

Are you a marketing person?
(If not perhaps somebody else should be doing this job)
Clear branding and message
Use it everywhere

E-mail signature

Company or service name

Marketing materials

Test it
Simple as possible
A true focus on value
Other examples ... databases, selling/building houses, Hotels etc.
CVP Example
Value â

Introduction

Self introduction
CVP

Long term goals

Why?

Needs

Invent a career

What?

Why I think 'sales' is broken

Negative affect on your brand and reputation

Bad time investment

Numbers game

My Background
If you get bored ...

PIM Data & Task Management

RSS

Networking in Tokyo

Internet team collaboration tools

Smartphones & Mobility

MindMapping

4 Reasons I'm happy

... and one more

My Mouse

Nagoya

ACCJ Member

Questions
How many people believe you can make customers come to you?
How many believe in cold calling?
Please keep your mobile phones ON