DEMAND IN MARKETING
ESTIMATION FUTURE DEMAND
Casual methods
Forecast models for new products
Input-output analysis
Dynamics of systems of equations
Anticipated indicators
Econometric models
Regression models
Time series projection method
Graphic methods
Graphic sales representation
Box-Jenkins
Autoregressive moving average
Exponencial smoothing method
Combination of an average of past demand and the most recent demand
Moving average method
Average of successive observations
Random walk
TYPES
Over-expressed demand
Protected
Needs to be protected
Unwholesome
Bad social consequences
Overfull
Manucfacturing limited but demand > supply
Structure
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DIMENSIONS
Geographic dimension
International demand
National demand
Regional demand
Local demand
Time dimension
Long Term demand
Mid Term demand
Short Term demand
Current demand
Buyer dimension
Based on the type of utility
Derived demand
Primary demand
Based on the types of buyer
Subtopic
Market demand
Segment demand
Individual demand
Product
- Brand demand
- Product line demand
- Company demand
- Total demand
CONCEPT
Influenced by the:
Environment
Competitors
Marketing actions
Avaible resources
Type of buyer
Shows the market needs
