DEMAND IN MARKETING

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DEMAND IN MARKETING

ESTIMATION FUTURE DEMAND

Casual methods

Forecast models for new products

Input-output analysis

Dynamics of systems of equations

Anticipated indicators

Econometric models

Regression models

Time series projection method

Graphic methods

Graphic sales representation

Box-Jenkins

Autoregressive moving average

Exponencial smoothing method

Combination of an average of past demand and the most recent demand

Moving average method

Average of successive observations

Random walk

TYPES

Over-expressed demand

Protected

Needs to be protected

Unwholesome

Bad social consequences

Overfull

Manucfacturing limited but demand > supply

Structure

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DIMENSIONS

Geographic dimension

International demand

National demand

Regional demand

Local demand

Time dimension

Long Term demand

Mid Term demand

Short Term demand

Current demand

Buyer dimension

Based on the type of utility

Derived demand

Primary demand

Based on the types of buyer

Subtopic

Market demand

Segment demand

Individual demand

Product

- Brand demand - Product line demand - Company demand - Total demand

CONCEPT

Influenced by the:

Environment

Competitors

Marketing actions

Avaible resources

Type of buyer

Shows the market needs