Catégories : Tous - innovation - marketing - strategies - growth

par Marcus Thompson Il y a 3 années

298

Entrepreneurial Marketing

The text outlines key aspects of entrepreneurial marketing, focusing on strategies and competencies necessary for high-impact ventures. It addresses the internationalization of businesses, emphasizing the importance of scaling up for growth.

Entrepreneurial Marketing

Entrepreneurial Marketing

Course Material

Cases
Case: The Entrepreneurial Boss
Case: Barbie for a new generation
Cases: TED talks about Entrepreneship
Case: Next Generation Disruption
Assessment Guidelines
Outline to Entrepreneurial Marketing
Course Outline

High-impact Ventures

Scaling up for growth
Born Global and Internationalisation
Small and large

Entrepreneurial decision making

Entrepreneurial learning
Market adaptations
Marketing competencies

Strategy, Innovation, Entrepreneurial Marketing

Enterprise or entrepreneurship
Innovation and creativity
Chaos and entrepreneurial strategies

Traits and Mindsets

Network ties
Mindsets
Trailts

Core concepts

Marketing for high-impact
Core concepts in marketing
Perceptions of entrepreneurs