Catégories : Tous - data - optimization - agencies - advertising

par Danny Ferro Il y a 11 années

387

Industry Landscape

In the evolving landscape of digital advertising, various entities and technologies play crucial roles. Advertisers and agencies such as Omnicom, Publicis, IPG, and WPP leverage multiple media buying platforms, including trading desks and demand-side platforms (

Industry Landscape

Data Optimization

Quantcast

AK - Aggregate Knowledge
AdChemy

Creative Optimization

Spongecell

Tumri
Flite

Flashtalking

Vertical Ad Network

Inflection Point

Gorilla Nation
Subtopic

Ad Servers

Doubleclick

Pointroll
Mediaplex

Mediamind

Advertiser

Agencies

"Media Buying Platform" Trading Desks
DSP's

Ad Exchanges

Ad Networks (horizontal)

Google (Doubleclick)

AOL

Yahoo!

Undertone

Adconion

BrightRoll

adapTV

OpenX

Pulsepoint

DoubleClick

Turn

The Trading Desk

DataXu

MediaMath

Triggit

Accuen (Omnicom) Vivaki/AOD (Publicis)

Cadreon

Xaxis

MIG

Digilant

Omnicom - OMD, OMG, PHD, DDB, BBDO Publicis - Razorfish, Starcom, SMG, Tapestry, Spark, Digitas
IPG - Carmichael Lynch, BPN, Campbell Ewald, DraftFCB

WPP - Ogilvy, Team Detroit, Mediacom, Maxus, Mindshare, Y&R

iCrossing

HAVAS

Aegis - Carat, IProspecting, Isobar