Data Optimization
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AK - Aggregate Knowledge
AdChemy
Creative Optimization
Spongecell
Tumri
Flite
Flashtalking
Vertical Ad Network
Inflection Point
Gorilla Nation
Subtopic
Ad Servers
Doubleclick
Pointroll
Mediaplex
Mediamind
Advertiser
Agencies
"Media Buying Platform"
Trading Desks
DSP's
Ad Exchanges
Ad Networks
(horizontal)
Google
(Doubleclick)
AOL
Yahoo!
Undertone
Adconion
BrightRoll
adapTV
OpenX
Pulsepoint
DoubleClick
Turn
The Trading Desk
DataXu
MediaMath
Triggit
Accuen (Omnicom)
Vivaki/AOD (Publicis)
Cadreon
Xaxis
MIG
Digilant
Omnicom - OMD, OMG, PHD, DDB, BBDO
Publicis - Razorfish, Starcom, SMG, Tapestry,
Spark, Digitas
IPG - Carmichael Lynch, BPN,
Campbell Ewald, DraftFCB
WPP - Ogilvy, Team Detroit, Mediacom,
Maxus, Mindshare, Y&R
iCrossing
HAVAS
Aegis - Carat, IProspecting, Isobar