par Stephane Toupin Il y a 9 années
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Operational planning
Operational planning is the process of linking strategic goals and objectives to tactical goals and objectives. It describes milestones, conditions for success and explains how, or what portion of, a strategic plan will be put into operation during a given operational period.
Where are we now?
Where do we want to be?
How do we get there?
How do we measure our progress?
Tactical plans support strategic plans by translating them into specific plans relevant to a distinct area of the organization. Tactical plans are concerned with the responsibility and functionality of lower-level departments to fulfill their parts of the strategic plan.
create a set of calculated actions that take a shorter amount of time and are narrower in scope than the strategic plan is but still help to bring the organization closer to the long-term goal.
Production, marketing, personnel, finance and plant facilities.
Operational planning
Operational planning is the process of linking strategic goals and objectives to tactical goals and objectives. It describes milestones, conditions for success and explains how, or what portion of, a strategic plan will be put into operation during a given operational period.
Where are we now?
Where do we want to be?
How do we get there?
How do we measure our progress?
Operational risk are those resulting from inadequate or failed internal processes, people and system
Enter Actions Here
Develop online video tutorial and webinars
Redesign website
Detailed plan to be developed and completed in 2 months
Increase MQL and SQL through Marketing plan
This is driven by our Marketing plan
Cut churn rate by 40% in 6 months
Weekly pipeline review
Hit $50K in monthly revenue by month 6
Younility Insider Release Preview Through 2015 - Free
Grow from 200-2500 users in 6 months
Revenue:
leads need to give us their credit card, free trials need to convert, blog readers need to become customers.
Retention:
For those blog readers not ready to buy yet, we need to keep them as potential customers down the road, we need the free trial users to actually login and use the product, we need those strangers that we worked so hard to engage in acquisition and activation to start developing loyalty to us.
Activation:
turn those visitors or leads generated from our acquisition tactics into free trials, loyal blog readers, email subscribers, and interested leads in the pipeline.
Acquisition:
help prospects find us and consider our product as a solution.
Define Distribution channel
