Objectives
Types of Objectives
Customer Loyalty
Productivity/Efficiency
Customer Satisfaction
Quality
Survival
Environmental
Profit
Ethos
Growth/Size/Market Share
Independence
Wealth Creation
Employee Satisfaction
Measurable target
Plans/Strategies
help motivate employees
measure progress towards to its stated aims
Aims
Statement
Purpose
Strategies
States the course of action to meet the objective
Aims and Objectives