a Владислав Зорин 8 éve
342
Electronic commerce
The landscape of electronic commerce encompasses various technologies and marketing strategies, each pivotal in driving online business operations. Key technologies in B2B e-commerce include the Internet, back-end information system integration, intranet, extranet, and electronic data interchange (
Megnyitás
Electronic commerce Social Networking Sites With Great Potentials for E-Commerce Tumblr Pinterest LinkedIn Twitter Google+ Instagram Facebook New Careers in E-Commerce Product Development Supply Chain Marketing Design Content Manager Product Management Business Analyst Key technologies used in B2B
e-commerce Back-End Information System Integration Intranet Internet Extranet Electronic Data Interchange (EDI) E-commerce Business Models Government-to-Citizen (G2C) Government-to-Business (G2B) Consumer-to-Business (C2B) Consumer-to-Consumer (C2C) (C2C) type e-commerce encompasses all electronic transactions of goods or services conducted between consumers Business-to-Consumer (B2C) Business-to-Business (B2B) (B2B) e-commerce encompasses all electronic transactions of goods or services conducted between companies Mobile commerce Mobile marketing and advertising In-application mobile phone payments Payments can be made directly inside of an application running on a popular smartphone operating system, such as Google Android Mobile money transfer Mobile ticketing Mobile vouchers, coupons and loyalty cards Mobile banking Mobile brokerage They allow the subscriber to react to market developments in a timely fashion and irrespective of their physical location Mobile browsing Mobile purchase The principal e-commerce
revenue models Affiliate Revenue Model The affiliate program is an online distribution solution which is based on the principle of commission Sales Revenue Model Transaction Fee Revenue Model Subscription Revenue Model Users are charged a periodic
(daily, monthly or annual) fee to
subscribe to a service Advertising Revenue Model E-commerce Marketing Email Marketing Newsletters, abandoned cart notifications and remarketing all use email Display Advertising Banners, sidebars and other predominantly-visual advertisements that appear on other websites Affiliate Marketing Referrals from other websites with industry or product-focused content such as reviews, comparisons, and testimonials Search Engine Optimization (SEO) SEO traffic comes from unpaid "organic" results on search engines such as Google and Yahoo Search Engine Marketing (SEM) Sometimes used a synonym for PPC, referring to paid advertising campaigns Pay-per-click Advertising (PPC) Businesses bid on impressions for paid listings at the top of search engine results, paying on a per-click basis
