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UTSC Department of Management

Szerző: Stephanie Perpick

WSP HSE Strategy

Szerző: Richard Grinham

Netflix

Szerző: lorenzo de santis

THE MARKETING MIX

Szerző: Maria bascar

Understanding Digital Marketing

Strategy

4 PS

Promotion

Main elemnents in order

Displaymedia

Content Marketing

Customer Relationship

Mobile Marketing

Email Marketing

Social Media

Online public relations

Affiliate marketing and Strategic Partnerships

PPC

SEO

Product

Your value preposition

What you offer

Price

Transparent

Critical

Place

Digital Customer

Follow influences

Anonymity

Customer care about experience

Reveled

Defining your Digital Marketing Strategy

Define your strategy with the people who best know your business

Make a Decission

Ask

Are my brand to Digital Marketing?

Is my audience online?

The Changing face of Advertising

Consumers 2.0 / Web 2.0

Consumer Behavior

On Demand

Any Where

Any Place

Any time

Rise of the Prosumer

Micropublising of personal content is blosoming

Revelance filterin is increasing

Interconnectivity

Access to New Channels

Social Networks

Blogs

Google Maps

Wikepedia

Youtube

Skype

Facebook

Sharing Knowledge

Creating Communities

Digital Marketing is about the People

People Connected

2011: 2,1 Billion

2005: 1 Billion

2003: 608 MM

2000: 304 MM

Markers

Consumers

Advertising

New Advertising Age 20th Century

Internet

Television

Radio

Newspaper 18 - 19th Century

Mall order Advertising

Newspaper advertising

Development Printing 17th Century

Firs form of Mass Media

Newspaper appears

Printing Press

Volney Palmer

15 - 16 th Cnetury

Pompell Penis

Egyptian Papyrus

Posters

Flyers

Anounce Games

Cocktail to change the World

The Refinement

The Measurement

The Placemate

Image

To Call to Action

The Message

The Story

The Sping

History

Digital Marketing

As Mainstream Business 2014

First Step 1990

Marketing Born in 1950

Before your Start

Hosting

Choose your hosting company

Shop around

Have a Backup

What kind of support do they offer

Is reliable

In the same country that live your primary target

Web Server

Cloud based hosting

Server colocation

Dedicated Hosting

Virtual dedicated hosting

Accounts

Choose your domain

Things to review

Keywords in a domain name

Different Suffixes

oy can by a multiple domain name

Use a country specific TLD

Make it (Catchy,Memoral, relevant)

Unique IP Address

Known your competition

Words

Keyphrases

Text

Animation

Flash

Video

Audio

Build usability and Accesability

Accesability

Hardware & Software

Equally Accesability

Eqyualy access to info

Usability

Functional

Elegance

Simple

Customer Experience

Only for your target market

What is my website for?

Write Effective Web content

Engage with your reader

Be Consistent

Use the inverted pyramid

Make it Original

Make it Scannable

Grab attention

Arranging your information

Homepage

Content Structure

Keywords

Group the information

Site Structure

Choose a Web Designer

Do they satisfy the standars?

Examine their reputation

Request for recommendations

Examine the Portfolio

Check their Website

Effective Website

Essentially About

Need your target Market

Business Goal

Your Website

Goals

Opt-in Email

Oneline lead generation

On Sale or Booking

Traffic

Customers

Prospects

Your place for Business

Window for Shop Worlwide

Building your Website

Key strategies

Deployment

Responsive Web Design

Testing

Development

Design

Planning