most innovative TIO ever

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ITIL4

Szerző: George Michailidis

Heineken Operations

Szerző: Francesca Meucci

Group Assignment

Szerző: Neo Kian Heng

Mars

Szerző: Tina Webb

most innovative TIO ever

Target market

Senior people

the millennials

marketing

offline

transports publicity

billboards

flyers

online

social media

Attraction websites

email

twitter

facebook

instagram

App

Notifications

promotions/discounts

New topics

Location

Strategic spots

Good illumination

attractions

Remote location

Staff

skills

Knowledge

ethics and conducts

culture

Patience

Pro activity

sop

Communication

languages

experience

sustainable thinking

creating new realitys

discounts

possibility to be on tours

innovation product

Possible problems

Subtópico

Inconstant innovation

new competitors with better ideas

lack of interest

legal problems

licence achievement

governamental problems

Market Differentiation

Have 5 movables TIO

Special events

event's organization

Inform the customers about the diffrent packs inside the TIO

provide new transports ways

promote new attractions

promote new partnetships

Sustainability consideration

Possibility do download maps through the app

create an app

Creation of an account

social media network

phone number

By email

Possibility to customers talk by FaceTime without having to move to the TIO

Inside the app, clients have the possibility to choose google maps to see their route

good viable maps

5% discount in popular restaurants

local public transports

Discount applicable if people buy our TIO one of our packs

resources

contacts

partnerships

Local public transports

Restaurants

money

equipment

information

Technology

the TIO managers have Ipads and show the clients their way through them instead of paper maps

eletronic Devices

virtual reality