Категории: Все - innovation - market - marketing - staff

по Pedro Machado 5 лет назад

99

most innovative TIO ever

The concept focuses on providing an innovative TIO (Tourist Information Office) experience that integrates modern technology and sustainable practices. It aims to create a new reality for users by offering various features like downloadable maps through an app, the ability to communicate via FaceTime, and discounts on local services and products.

most innovative TIO ever

most innovative TIO ever

Target market

Senior people
the millennials

marketing

offline
transports publicity
billboards
flyers
online
social media

Attraction websites

email

twitter

facebook

instagram

App

Notifications

promotions/discounts

New topics

Location

Strategic spots
Good illumination
attractions
Remote location

Staff

skills
Knowledge

ethics and conducts

culture

Patience
Pro activity
sop
Communication

languages

experience

sustainable thinking
creating new realitys
discounts
possibility to be on tours
innovation product

Possible problems

Subtópico
Inconstant innovation
new competitors with better ideas
lack of interest
legal problems
licence achievement
governamental problems

Market Differentiation

Have 5 movables TIO
Special events
event's organization

Inform the customers about the diffrent packs inside the TIO

provide new transports ways

promote new attractions

promote new partnetships

Sustainability consideration
Possibility do download maps through the app
create an app
Creation of an account

social media network

phone number

By email

Possibility to customers talk by FaceTime without having to move to the TIO
Inside the app, clients have the possibility to choose google maps to see their route
good viable maps

5% discount in popular restaurants

local public transports

Discount applicable if people buy our TIO one of our packs

resources

contacts
partnerships

Local public transports

Restaurants

money
equipment
information
Technology
the TIO managers have Ipads and show the clients their way through them instead of paper maps
eletronic Devices
virtual reality