Psychology: Module 2

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CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

Szerző: Clarissa Villegas

Design Cycle

Szerző: Daniel Flynn

Differences between field studies, surveys, field experiments, and laboratory experiments

Szerző: Mary Lou Doucette

EDER 669.50: Project 1

Szerző: Vicky Law

Psychology: Module 2

Types of Research

Experimental: the only one that shows cause and effect.

placebo effect

experimental bias

random assignment

Correlational: studys real behavior, can determine the strength of a relationship, is useful when variables can't be manipulated

two types: positive, and negative

Descriptive:

observes & records what is happening

survey: asks for opinion on things, downside is that results can be false

naturalistic observation: watches subject in natural state

case study: one situation or person in depth

APA ethical guidelines

IRB: international

Hindsight Bias: the tendency to believe after learning the outcome, that we knew all along

Barnum Effect: tendency to accept a vague characterization of ones self

Vocab:

Sampling: identify the population intended to study- the sample must represent that

Hypothesis: expresses a relationship between variables

Research methods

Basic: explores questions you may be curious about, but wont really use immediately.

Applied:Has a clear, practical application that can be readily used