THE STRATEGIC DIRECTION STRATEGIC ANALYSIS PROCESS
Unit 3 Business Strategies.
These achieve the organization's objectives through the action plan
Business Unit Strategy (Formulated by management for a single business.)
· Create competition
· Solve problems
Corporate strategy
· Acts to strengthen business position
· Allocate resources.
Unit 2 Business Marketing
Defines the organization's overall mission by setting goals providing information for customer engagement
Unit 1 Strategic Analysis
It allows to identify the competitive position of organizations through analysis:
External Analysis: Evidences the organization's environment by identifying threats affecting the organization.
Internal Analysis: Identifies the elements that facilitate or intervene in the operation of the organization.
