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Categorii: Tot - marketing - resources - competitive - objectives

realizată de Auri Grace 4 ani în urmă

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THE STRATEGIC DIRECTION STRATEGIC ANALYSIS PROCESS

Organizations utilize strategic analysis to determine their competitive position by examining both external and internal factors. External analysis helps identify threats from the environment, while internal analysis focuses on elements within the organization that either facilitate or hinder its operations.

THE STRATEGIC DIRECTION STRATEGIC ANALYSIS PROCESS

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Unit 3 Business Strategies.

These achieve the organization's objectives through the action plan

Business Unit Strategy (Formulated by management for a single business.)

· Create competition

· Solve problems

Corporate strategy

· Acts to strengthen business position

· Allocate resources.

Unit 2 Business Marketing

Defines the organization's overall mission by setting goals providing information for customer engagement

Unit 1 Strategic Analysis

It allows to identify the competitive position of organizations through analysis:

External Analysis: Evidences the organization's environment by identifying threats affecting the organization.

Internal Analysis: Identifies the elements that facilitate or intervene in the operation of the organization.