Kategóriák: Minden - retailers - data - compliance - visual

a Mary Luz Tenorio Martinez 4 éve

139

THE UILTIMATE GUIDE TO MERCHANDISING TO 2019

Merchandising involves strategically presenting and managing products in retail settings to enhance their market appeal and increase sales. Effective merchandising requires clean, well-stocked, and organized shelves, alongside the collection and analysis of sales and marketing data to inform decisions.

THE UILTIMATE GUIDE TO MERCHANDISING TO 2019

THE UILTIMATE GUIDE TO MERCHANDISING TO 2019

Staying On Top of Orders

Make frequent visits and maintain constant communication with stores

Ensuring Retailer Compliance

Check product gaps
Address any issues of improper product placement
Monitor POP screens

Monitoring Competition

Record price, promotions, labels, location of the shelves and packaging of your competitors

What Is Merchandising?

They are the conditions and routes of distribution suitable for the sale of a product.
Sales

Organize strategies, exhibitions, etc.

Marketing

Properly Merchandising Shelves

Clean, stocked and organized

Data-Driven Merchandising

Registration of sales and marketing data
Visual Merchandising

visually attract the consumer

Marketing audits to track data
Collecting and Analyzing Merchandising Data
It allows to have a communication flow

Merchandising Best Practices

Increase product impact

Merchandiser Job Description

Responsible for the products, before and after delivery
Inventory
Product supervisor
Product promotion

Who Does Merchandising?

Many retailers
Any brand with a physical product