Categorie: Tutti - market - design - american - history

da Hsien-Hui Tang mancano 16 anni

223

BEETLE TT

The Beetle's journey in the American market reflects an iconic blend of history, design, and cultural impact. Originally conceptualized by Ferdinand Porsche in the 1930s under the Nazi regime, the Beetle faced challenges due to its associations with that era.

BEETLE TT

BEETLE TT

New

wall street journal
the seed of soul of VW
back to market

J Mays

solution
2 millions
two phones

yes

creative
presentation
no

Nazi

old stuff

7 minutes

detailed model

the interaction

the history

two design directions

1993
survey
results

original

honest

reliable

simple

BOSS

Hartmut Warkuss

1:4 model

research

300000

people are interested
limited resource

3m tapes

USA

90'
1992 lowest sale

50000

American Dream

memory

leading

background

look-back equals to withdraw
Hitler
bad impression in Germany
Volks-Wagen
People Card

100 km/sec

2 adults + 3 kids

Ferdinand Porscheo
1933